Hennessy XO 2025 Art by Shuting Qiu

Hennessy and celebrated fashion designer Shuting Qiu unleash limited edition

collaboration for Chinese New Year 2025 Maison Hennessy unleashes a new collaboration for 2025 Chinese New Year, the Year of the Snake, with a vibrant limited-edition collection by Chinese fashion designer Shuting Qiu.

In a fusion of fashion and luxury, the collection, called ‘Reimagination’, is in honor of the snake, which is about renewal and positive transformation, leaving behind the past and embracing new beginnings. Vibrant, abstract interpretations of a snake writhe across the carafe designs, using splashes of colour and prints, such as ancient Chinese brocade patterns, to reflect the texture and scales of the snake body. Shuting Qiu, who is originally from Hangzhou and now based in Shanghai has drawn inspiration from her cultural heritage. Looking to the jacquard fabric, Chinese brocade and embroidery prints traditionally used in clothing and textiles in her hometown, Qiu has reimagined the symbolic floral motifs and abstract snake scale patterns to adorn Hennessy's iconic VSOP, X.O and Paradis cognac carafes. With base colours of red, each bottle tells a unique story, and as a nod to Hennessy’s heritage, the snake’s movements through the patterns evokes the Charente River in Cognac. Taking inspiration from the different blends, Qiu has created three distinct works of art to dress each of the Hennessy bottles:

The X.O edition is bold and dynamic with rich shades of red, gold and blue, featuring lozenge shapes inspired by traditional Chinese motifs and a gold cork. Shuting Qiu’s interpretation of transformation and renewal is reflected in the embossed snake design, which glides across the print. Its recyclable giftbox features an embossed blend of patterns with an almost fabric like texture.